Bachelor Degree In Marketing Field

Bachelor of Business Administration in Marketing

The Bachelor of Business Administration program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. It combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing. Upper level courses provide in-depth studies of business and management in addition to marketing-specific topics. Consider a career opportunity in marketing and if you want to advance your education, the AIU Bachelor degree program in Marketing can help prepare you with a relevant, real-world education.

Bachelor of Business Administration in Marketing

The objective of marketing is providing the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Students in the Bachelor of Business Administration in Marketing program will participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. Career opportunities for graduates include such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

Bachelors Degree in Marketing and Sales

Professionals who want to compete in the fast-moving, creative arena of sales and marketingshould have core competency in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales forces. In this program the students are provided with both a broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication. Candidates who complete this program: * Integrate Marketing, Sales and Service into a complete model of marketing for an organization * Identify and develop communication strategies for linking a firm’s vision, mission, marketing plan and customers * Have a knowledge in sales principles, and the managerial roles, duties and tasks related to the sales process * Identify leadership qualities and to assess the effectiveness for future, personal, career directions * Develop foundational business communication knowledge and skills through the core courses This program is a great choice for students who want to build careers in either sales or marketing or already hold current positions in either area. Marketing and/or sales managers and directors who take this specialization will learn how to coordinate both types of business functions and leverage each to increase bottom-line performance. Individuals who want to further their education and seek a master degree in this core specialization will also benefit from this program.

Bachelor of Science in Business Marketing
The Bachelor of Science degree program provides stimulating academics designed to develop the students’ strength in areas that will assist in their personal and professional growth. With the Business Marketing bachelor’s degree, students will be well prepared for employment at beginning marketing positions in radio and television, entertainment, e commerce, as well as marketing positions in business and industry.

Bachelor of Business Administration in Marketing and Management

The Bachelor of Business Administration equips students with an understanding of the competitive environment in which private and public sector organizations operate, and provides students with the analytical and operational skills to resolve business problems in both sectors. The program provides flexibility to study areas of particular interest. The option of studying three minors prepares students for a range of careers in both the public and private sectors. Students receive a foundation in all aspects of business, with the flexibility to develop more than one area of experience. The curriculum of the program will provide you with many exciting career options.