Social networking can define as two aspects; one can be defined as the grouping of individuals into specific groups like little rustic communities or a neighborhood subdivision. Even though social networking is possible in person, especially at the workplaces like colleges, universities and high schools but it is most popular online which can be defined as millions of individuals are meeting online to gather, share first-hand information and their experiences about any fields or passions.

 

When the topic arrives at social networking, websites are frequently used and these sites are known to be social sites. People at these social websites share, collect, experience information, developing friendships and business to business e-marketing, developing e-advertising, finding employment and approaching to professional contacts. These social websites include Face book, orkut, tweeter, my space, yahoo, friendwise, friendfinder and linden. These sites create online community for internet users. Many of these users are of same mindset, they have same hobbies, habits and views, hence they easily make friends of each other at these sites. Once a person reaches the access to these social networking sites, he began to socialize.

 

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals from all around the world access to social networking sites. This means that although you are in the United States, you could develop an online friendship with someone in Denmark or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing.

 

Social networking, a recent invention that has its popularity at the peak among all age groups. This is because of its interaction with every other person or social group without any barriers. It brings every kind of social group together in one place and letting them interact without any cost. Like this advantage there are some more advantages which can described as:

Advantages:

 

Stumpy Costs

Online social networking is inexpensive to use for both personal and business purposes because it is usually free. Its usages are simple either for personal or professional. By social networking you can target potential customers with advertisements and promotions and can enhance your services in better way. In the way you can boost up your business by knowing potential customers’ likes and dislikes. 

 

Build integrity

By social networking, business can definitely gain the customers' confidence whether on both a personal or professional level. It can build customers reliability on the product or services etc.

 

Brings Business and Opportunities

When there are more meetings and interaction, the more business opportunities and favors come to you. Business has the opportunity for the growth of relations with pioneers and leaders. This relationship makes easy to understand one another and overcome the faults.

 

Generates Traffic

In networking you want to generate more traffic on your business site as it’s the sign of success. So social networking is the great means of generating traffic, requiring real and valuable efforts for attracting the audience.

 

Facilitate to Develop Links

Social networking helps any person or the professionals to build more links. If  any professionals or person has  more links then  one gets higher rank in search engine and one’s social profiles enlisted will allow users to link to your bog or/ and your other social profiles. The more links one person build, more successful networking will be done.

 

Disadvantages:

 

Deficiency of secrecy

In social networking there is some information disclosed like your name, location, age, gender, and many other types of information that you may not desire to permit others know. That information can sometimes to be dangerous.

 

Scams:

Some hazards can come while doing social networking; this can cause failure of security for both personal and business use. This harassment can loss for many organizations, hence many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scams.

 

Time Consuming:

In social networking if there s not any beneficial purpose then it would be wastage of time and makes social networking as disadvantage.

 

Once any one is able to understand the advantages and disadvantages of social networking, and then he can coast through without fail.