Masters Degree in Marketing

Masters Degree in Marketing

A Master’s Degree in Marketing could open the door to a wide range of tremendously satisfying and well-paying career opportunities. This is because marketing is the foundation of growth and stability for businesses, public institutions and organizations of all types and sizes. As Ashworth University offers fast paced distance learning approach, it’s easier than ever for you to move ahead in this exciting profession. With our program you will be able to excel in a leadership position, whether directing advertising and public relations campaigns, managing a sales staff or supervising research activities. Be sure, we’ll teach you the practical techniques that are essential to day-to-day marketing functions, from pricing to product positioning, brand image to consumer behavior, sales promotion to integrating marketing communications and much more. Challenging assignments prompt you to develop real-world solutions to typical marketing dilemmas. After graduation you will have a high level of confidence in your ability to achieve business objectives through knowledge-based decision-making in a variety of workplace environments.

Masters Degree in General Marketing

Given the breadth of the marketing field and the consequent diverse career tracks the purpose of the general concentration is to providing students with the flexibility to design their own course of study based on their career goals. Students will have the opportunity to work with an adviser who will tailor a program so that it could meet their objectives. Here are some of the possibilities: · Marketing research, which includes instruction in quantitative and statistical techniques, consumer behavior and market research. · Product management, in which the students are prepared in the operational aspects of managing and marketing brands and products. · Marketing and entrepreneurship, giving the ability to design programs appropriate for launching new ventures or for management consulting. · Sales force management, which prepares students through instruction in the human aspects of management, as well as the sales process. · Marketing planning, which integrates information systems and operations courses with marketing classes. Marketing Electives - 15 units · MKT 307 Sales and Promotion Sponsorships · MKT 321 Direct Database Marketing · MKT 325 Brand and Product Management · MKT 331 Business-to-Business Marketing · MKT 332 Sales Management · MKT 334 Services Marketing · MKT 335 New-Product Decisions · MKT 338 Consumer Behavior · MKT 339 Advertising Strategy · MKT 343 International Marketing · MKT 352 Advanced Marketing Issues in e-Business · MKT 396A-ZZ Selected Topics in Marketing · MKT 398 Internship: Marketing · PR 320 Contemporary Public Relations General Electives - 6 units · Two courses from any 300-level courses for a total of 6 units. Consult the advisers in the Department of Marketing and Public Relations for recommended courses.

Masters Degree in International Marketing Management

The Master of International Management degree program with the International Marketing Management specialization creates a solid foundation for marketing management with a particular focus on marketing in a global environment. It is designed for managers in the public, private, or nonprofit sectors who need to market their organizations' products and services to consumers or other businesses domestically and internationally. The specialization focuses on the knowledge and skills that managers need in order to attract customers. Coursework covers defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully.