Web Development
Increases
awareness of products/services
A website provides the opportunity to publish the who, what,
where, when and why of your business in a powerful and effective
manner.
How many potential
customers might be saved if they could learn a little more about
you, your company, your products, etc., without having to phone
or taking the time to meet with you in person? A website makes
it easy for customers to learn more about your business at their
own pace.
Expands market place
A website can expand your reach to a market that may have
been difficult or expensive to reach through traditional
advertising. Increasingly, people search the Web rather than the
Yellow Pages when looking for a service or product. You'd be
amazed how much shopping occurs on the World Wide Web overnight!
With an e-commerce site you can even make sales when your
offices are closed. Currently over 75% of the people in the US
access the Internet, up from over 40% at the end of 1999.
Increases hours of operation
Not only will your website be there 24 hours a day, 365 days
a year with the possibility of reaching millions of people every
day, but now your customers are able to contact you outside of
your normal business hours. Your website is still working for
you while you are at leisure or asleep, and is not dependent on
your having a PC or leaving your PC switched on.
Marketing tool - replace or complement existing sales and
marketing channels
It's a very low-cost method of promoting your business. By
advertising your website, in addition to your product or
services, you give potential customers the opportunity to learn
far more about your product or services than you could ever
place in an ad.
Advertising
experts agree the Internet will become an increasingly popular
advertising medium, with anticipated spending eclipsing $15
billion and have an 8% increased share of all advertising
spending by 2005.
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